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	<title>Behavior Design &#187; AARP</title>
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		<title>AARP Archive Banner</title>
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		<pubDate>Wed, 14 May 2008 17:54:17 +0000</pubDate>
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		<title>AARP.org Redesign</title>
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		<pubDate>Sat, 10 May 2008 12:15:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[AARP]]></category>
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		<description><![CDATA[AARP, one of the nation’s largest and most influential membership organizations, approached Behavior to redesign a market-leading online presence for their existing and future members.  

We created an online destination that personifies the diversified needs of its multi-generational audience and appeals to a variety of tastes, ages, and Web abilities. To enhance the usability of AARP’s impressive subject matter we reorganized and restructured the various pathways through which searched-for-information is retrieved, simplifying and greatly improving content accessibility.  

One of the main attractions is the site’s social media and networking elements.  Behavior used cutting-edge community building features providing members with the tools and opportunity to build their individual AARP online identity.]]></description>
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		<title>AARP Bulletin Redesign</title>
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		<pubDate>Thu, 08 May 2008 14:43:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Behavior redesigned AARP’s online publication—AARP Bulletin Today. 

While we leveraged the global navigation and architecture established during AARP’s Web site redesign, we wanted to incorporate the publication’s unique brand identity and mimic the print design aesthetic by including its original typography, editorials, cartoons, and other fundamental features existent in the publications design. This strategy provided readers with a seamless transition from print-to-web with the added value of Web 2.0 elements. 

AARP Bulletin Today successfully launched as a fully-loaded, user-centered online community publication. 

Visit The Site: <a href="http://bulletin.aarp.org/" target="_blank">www.aarp.org/bulletin</a> ]]></description>
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