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	<title>Behavior Design &#187; HBO</title>
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	<link>http://behaviordesign.com</link>
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		<title>WWWow! Behavior Honored with Three W3 Awards</title>
		<link>http://behaviordesign.com/news/wwwow-behavior-honored-with-three-w3-awards/</link>
		<comments>http://behaviordesign.com/news/wwwow-behavior-honored-with-three-w3-awards/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 16:55:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[MoMA]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Thomson Reuters]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1370</guid>
		<description><![CDATA[Behavior is honored to have three wonderful projects recognized by the International Academy of Visual Arts. Congratulations are in order for teams that designed gold winner 2010 Thompson Reuters Annual Report, as well as silver award winners HBO&#8217;s Game of Thrones Viewer&#8217;s Guide and MoMA&#8217;s Picasso Guitars: 1912-1914.
About the W³ Awards
The W³ Awards honors creative [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://behaviordesign.com/wp-content/uploads/2011/10/w3winner_gold_250x120.jpg" alt="2011 W3 Award, Gold Winner" title="w3winner_gold_250x120" width="250" height="120" align="right" hspace="10">Behavior is honored to have three wonderful projects recognized by the International Academy of Visual Arts. Congratulations are in order for teams that designed gold winner <a href="http://behaviordesign.com/work/thomson-reuters-2010-annual-report/">2010 Thompson Reuters Annual Report</a>, as well as silver award winners <a href="http://behaviordesign.com/work/hbos-game-of-thrones/">HBO&#8217;s Game of Thrones Viewer&#8217;s Guide</a> and <a href="http://behaviordesign.com/work/moma-picasso-guitars-1912-1914/">MoMA&#8217;s Picasso Guitars: 1912-1914</a>.</p>
<p><strong>About the W³ Awards</strong><br />
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. In honoring outstanding websites, web advertising, web video, &#038; Mobile Apps.  The W³ Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies. </p>
<p>In its sixth year the W³ Awards received over 3,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts. </p>
]]></content:encoded>
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		<item>
		<title>HBO&#8217;s Game of Thrones Viewer&#8217;s Guide Wins OMMA Award</title>
		<link>http://behaviordesign.com/news/hbos-game-of-thrones-viewers-guide-wins-omma-award/</link>
		<comments>http://behaviordesign.com/news/hbos-game-of-thrones-viewers-guide-wins-omma-award/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 20:44:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1373</guid>
		<description><![CDATA[We are proud to announce HBO&#8217;s Game of Thrones Viewer&#8217;s Guide won the prestigious OMMA Website Excellence Award in the Entertainment, Movies/TV (Non-News) category!
About the Awards
The OMMA Awards celebrate the year’s most innovative and brilliant online advertising creative, campaigns and Web sites across 70 categories within three disciplines. Web Site Excellence Awards go to Web [...]]]></description>
			<content:encoded><![CDATA[<p>We are proud to announce HBO&#8217;s <em>Game of Thrones Viewer&#8217;s Guide</em> won the prestigious OMMA Website Excellence Award in the Entertainment, Movies/TV (Non-News) category!</p>
<p><strong>About the Awards</strong><br />
The OMMA Awards celebrate the year’s most innovative and brilliant online advertising creative, campaigns and Web sites across 70 categories within three disciplines. Web Site Excellence Awards go to Web publishers and/or Web developers whose outstanding content, visual design and user interface create recurring value for users.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>WebAward for HBO&#8217;s Game of Thrones Viewer&#8217;s Guide</title>
		<link>http://behaviordesign.com/news/webaward-for-hbos-game-of-thrones-viewers-guide/</link>
		<comments>http://behaviordesign.com/news/webaward-for-hbos-game-of-thrones-viewers-guide/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 20:58:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1374</guid>
		<description><![CDATA[HBO&#8217;s Game of Throne’s Viewer’s Guide wins a 2011 WebAward in the Website Excellence category!
About the WebAwards
The WebAward competition&#8217;s judges represent the various relevant disciplines and are distinguished experts in their fields. Judges include members of the media, advertising executives, top web site designers, content providers, and webmasters.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://behaviordesign.com/work/hbos-game-of-thrones/">HBO&#8217;s <em>Game of Throne’s Viewer’s Guide</em></a> wins a 2011 WebAward in the Website Excellence category!</p>
<p><strong>About the WebAwards</strong><br />
The WebAward competition&#8217;s judges represent the various relevant disciplines and are distinguished experts in their fields. Judges include members of the media, advertising executives, top web site designers, content providers, and webmasters.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>HBO&#8217;s Game of Thrones</title>
		<link>http://behaviordesign.com/work/hbos-game-of-thrones/</link>
		<comments>http://behaviordesign.com/work/hbos-game-of-thrones/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 14:10:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[End-to-End Solutions]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[Interactive Storytelling]]></category>
		<category><![CDATA[Slideshow]]></category>
		<category><![CDATA[User Experience Design]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1266</guid>
		<description><![CDATA[Behavior worked with HBO to create the <a href="http://viewers-guide.hbo.com/game-of-thrones" target="_new"><em>Game of Thrones</em> Viewer's Guide</a> as an online companion to the new HBO series based on the epic fantasy novels of George R.R. Martin. Running parallel with HBO’s extensive marketing efforts for the series, the goal of this cross-platform project was to orient new fans and satisfy longstanding Martin devotees with a spoiler-free experience.  
 
The Viewer’s Guide serves as the ultimate online reference to the series, allowing users to toggle between an elaborate yet easy to use interactive map and a guide to the houses.  It’s a handy and entertaining tool that can be easily accessed on a desktop browser or a tablet device.  The guide includes an extensive amount of exclusive content related to the characters, plotlines and locations in the series.  Content is strategically tied to the relevant points of each episode and deep-links encourage fans to share their enthusiasm by giving them the ability to like and tweet every page and screen state.]]></description>
			<content:encoded><![CDATA[<script language="JavaScript" src="/wp-content/plugins/behavior-work-detail-slideshow/js/behavior-work-detail-slideshow.js" type="text/javascript"></script><p><img src='/wp-content/uploads/2011/05/hbogameofthrones-01-660x485-feature.jpg' alt='hbogameofthrones-01-660x485-feature' title='' description=''  /><br />
<img src='/wp-content/uploads/2011/05/hbogameofthrones-02-660x485-map.jpg' alt='hbogameofthrones-02-660x485-map' title='' description='Map'  /><br />
<img src='/wp-content/uploads/2011/05/hbogameofthrones-03-660x485-mapdetail.jpg' alt='hbogameofthrones-03-660x485-mapdetail' title='' description='Map Detail'  /><br />
<img src='/wp-content/uploads/2011/05/hbogameofthrones-04-660x485-guidetohousesmain.jpg' alt='hbogameofthrones-04-660x485-guidetohousesmain' title='' description='Guide to Houses'  /><br />
<img src='/wp-content/uploads/2011/05/hbogameofthrones-05-660x485-family.jpg' alt='hbogameofthrones-05-660x485-family' title='' description='Family Tree'  /><br />
<img src='/wp-content/uploads/2011/05/hbogameofthrones-06-660x485-character.jpg' alt='hbogameofthrones-06-660x485-character' title='' description='Character Detail'  /><br />
<img src='/wp-content/uploads/2011/05/hbogameofthrones-07-660x485-related.jpg' alt='hbogameofthrones-07-660x485-related' title='' description='Related Articles'  /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>HBO&#8217;s The Alzheimer&#8217;s Project Wins OMMA Award</title>
		<link>http://behaviordesign.com/news/hbos-the-alzheimers-project-wins-omma-award/</link>
		<comments>http://behaviordesign.com/news/hbos-the-alzheimers-project-wins-omma-award/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 22:41:45 +0000</pubDate>
		<dc:creator>jpiazza</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1204</guid>
		<description><![CDATA[Behavior is proud to announce that HBO&#8217;s The Alzheimer&#8217;s Project Web Site has won 2009 OMMA Award For Web Site Excellence in the Health and Wellness category.
About the OMMA Awards
Web Site Excellence Awards go to Web publishers and/or Web developers whose outstanding content, visual design and user interface create recurring value for users. 
]]></description>
			<content:encoded><![CDATA[<p>Behavior is proud to announce that <a href="http://behaviordesign.com/work/hbos-the-alzheimers-project/">HBO&#8217;s <em>The Alzheimer&#8217;s Project</em></a> Web Site has won 2009 OMMA Award For Web Site Excellence in the Health and Wellness category.</p>
<p><strong>About the OMMA Awards</strong><br />
Web Site Excellence Awards go to Web publishers and/or Web developers whose outstanding content, visual design and user interface create recurring value for users. </p>
]]></content:encoded>
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		<item>
		<title>Behavior Wins FOUR Horizon Awards!</title>
		<link>http://behaviordesign.com/news/behavior-wins-four-horizon-awards/</link>
		<comments>http://behaviordesign.com/news/behavior-wins-four-horizon-awards/#comments</comments>
		<pubDate>Tue, 19 May 2009 17:16:02 +0000</pubDate>
		<dc:creator>jpiazza</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[MoMA]]></category>
		<category><![CDATA[National Geographic Channel]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1190</guid>
		<description><![CDATA[Who has three silvers, one bronze, and is happy all over?  Behavior Design, that&#8217;s who! 
We are proud to announce that we have won four Horizon Interactive Awards!
 
HBO&#8217;s John Adams&#8212;One Silver for Flash Design, One Bronze for Entertainment Web Site
About the project:
&#8220;Behavior Design launched the online companion to HBO’s epic 7-part miniseries event, [...]]]></description>
			<content:encoded><![CDATA[<p>Who has three silvers, one bronze, and is happy all over?  Behavior Design, that&#8217;s who! </p>
<p>We are proud to announce that we have won four <a href="http://horizoninteractiveawards.com">Horizon Interactive Awards</a>!</p>
<p><img class=alignleft src="/wp-content/uploads/2008/05/hbo019_johnadams_300x170.jpg"> <br />
<b>HBO&#8217;s <i>John Adams</i>&mdash;One Silver for Flash Design, One Bronze for Entertainment Web Site</b></p>
<p>About the project:<br />
&#8220;Behavior Design launched the online companion to HBO’s epic 7-part miniseries event, John Adams.</p>
<p>We created an immersive interactive experience layered with rich content, including exclusive behind-the-scenes interviews with the series creators&#8230;&#8221; <a href="http://behaviordesign.com/work/hbo-john-adams/">Read More</a>.</p>
<p><img class=alignleft src="/wp-content/uploads/2008/05/ngc002_natgeo_300x170.jpg"> <br />
<b>National Geographic Channel&mdash;One Silver for Entertainment Web Site</b></p>
<p>About the project:</p>
<p>&#8220;Behavior was retained by National Geographic Channel (NGC), a popular television channel featuring non-fiction programming, to redesign and reimagine an online companion for their highly-acclaimed original shows.</p>
<p>Behavior drove the project with two core objectives: first, motivate viewer “tune-in” and second, cultivate fan enthusiasm&#8230;&#8221; <a href="http://behaviordesign.com/work/nat-geo-channel/">Read More</a>.</p>
<p><b>MoMA: <i>Kirchner &#038; The Berlin Street</i>&mdash;One Silver for Flash Design</b></p>
<p>About the Project:</p>
<p>&#8220;Kirchner and the Berlin Street is the third major project Behavior Design has undertaken for MoMA, contributing the interactive exhibitions for both, Georges Seurat: The Drawings and Beyond the Visible, The Art of Odilon Redon. For this initiative the Behavior team, in close collaboration with MoMA, designed and executed the online companion website and interactive touch screen kiosk for the Kirchner exhibition&#8230;&#8221; <a href="http://behaviordesign.com/news/behavior-kirchner-and-the-berlin-street/">Read More.</a></p>
<p>We are so proud to have won these awards!</p>
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		<item>
		<title>HBO&#8217;s The Alzheimer&#8217;s Project</title>
		<link>http://behaviordesign.com/work/hbos-the-alzheimers-project/</link>
		<comments>http://behaviordesign.com/work/hbos-the-alzheimers-project/#comments</comments>
		<pubDate>Mon, 18 May 2009 19:48:24 +0000</pubDate>
		<dc:creator>jpiazza</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[Interactive Storytelling]]></category>
		<category><![CDATA[Slideshow]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1187</guid>
		<description><![CDATA[HBO and Behavior team up to produce the web presence for their new documentary series, The Alzheimer's Project. The series is a partnership between HBO, the National Institute on Aging of the National Institutes of Health in association with the Alzheimer's Association, Fidelity Charitable Gift Fund, and Geoffrey Beene Gives Back Alzheimer's Initiative. The emotional documentary series is aimed to educate the public about the second most feared disease in the United States, Alzheimer's Disease.

 

HBO and Behavior closely collaborated to design an interactive experience that offers a holistic view of the disease and the science of hope. The main films act as a gateway to a library of supplementary and glossary films that give specific insight into the core topics surrounding the disease. Users are encouraged to explore the content and are contextually linked to relevant and important resources and organizations. 

Behavior is proud to collaborate with HBO and their partners on this important and touching project. ]]></description>
			<content:encoded><![CDATA[<script language="JavaScript" src="/wp-content/plugins/behavior-work-detail-slideshow/js/behavior-work-detail-slideshow.js" type="text/javascript"></script><p><img src='/wp-content/uploads/2009/05/hbo001.jpg' alt='hbo001' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/05/hbo002.jpg' alt='hbo002' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/05/hbo003.jpg' alt='hbo003' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/05/hbo004.jpg' alt='hbo004' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/05/hbo005.jpg' alt='hbo005' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/05/hbo006.jpg' alt='hbo006' title='' description=''  /></p>
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		<title>Behavior Nominated for a Webby for John Adams and Awarded an Honorary Webby for the Business Exchange!</title>
		<link>http://behaviordesign.com/news/behavior-nominated-for-a-webby-for-john-adams/</link>
		<comments>http://behaviordesign.com/news/behavior-nominated-for-a-webby-for-john-adams/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 19:26:08 +0000</pubDate>
		<dc:creator>jpiazza</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[John Adams]]></category>
		<category><![CDATA[Webby]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1164</guid>
		<description><![CDATA[Behavior announced today that it has been nominated for Best Televisions Web Site for HBO&#8217;s John Adams in the 13th Annual Webby Awards. In addition, we were also awarded an Honorary Webby for our work with the BusinessWeek Business Exchange.
Hailed as the &#8220;Internet&#8217;s highest honor&#8221; by the New York Times, The Webby Awards is the [...]]]></description>
			<content:encoded><![CDATA[<p>Behavior announced today that it has been nominated for Best Televisions Web Site for HBO&#8217;s <i>John Adams</i> in the 13th Annual Webby Awards. In addition, we were also awarded an Honorary Webby for our work with the <a href="http://behaviordesign.com/work/the-business-exchange/">BusinessWeek Business Exchange</a>.</p>
<p>Hailed as the &#8220;Internet&#8217;s highest honor&#8221; by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.</p>
<p><i>John Adams</i> is the online component to HBO&#8217;s epic 7-part miniseries event. Based on David McCullough&#8217;s Pulitzer Prize-winning biography of the same name, <em>John Adams</em> explores American history through one of its greatest founding fathers.</p>
<p>Behavior created an immersive interactive experience layered with rich content, including behind-the-scenes features with the film&#8217;s creators, exclusive interviews with Paul Giamatti who plays John Adams, David McCullough, author, and Tom Hooper, the film&#8217;s director, among others. [<a href="http://behaviordesign.com/work/hbo-john-adams/">Read the full case study.</a>]</p>
<p>&#8220;Nominees like <em>John Adams</em> are setting the standard for innovation and creativity on the Internet,&#8221; said David-Michel Davies, executive director of the Webby Awards. &#8220;It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year.&#8221;</p>
<p>As a nominee, <em>John Adams</em> is also eligible to win a Webby People&#8217;s Voice Award, which is voted online by the global Web community. From now until April 30th, <em>John Adams</em> fans can cast their votes in The Webby People&#8217;s Voice Awards at <a href="http://pv.webbyawards.com">http://pv.webbyawards.com</a>.</p>
<p>Winners will be announced on May 5th, 2009 and honored at a star-studded ceremony in New York City on June 8th hosted by Seth Meyers. Winners will be able to share one of the Webby&#8217;s famous five-word speeches with the world. Past Webby Award winners &#8211; and their speeches &#8211; include Al Gore (&#8220;Please don&#8217;t recount this vote.&#8221;), Beastie Boys (&#8220;Can anyone fix my computer?&#8221;), and Stephen Colbert (&#8220;Me. Me. Me. Me. Me.&#8221;).</p>
<p>The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA&#8217;s Chief Bob Greenberg, &#8220;Simpson&#8217;s&#8221; creator Matt Groening, Arianna Huffington, and Harvey Weinstein.</p>
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		<title>HBO&#8217;s True Blood</title>
		<link>http://behaviordesign.com/work/hbos-true-blood/</link>
		<comments>http://behaviordesign.com/work/hbos-true-blood/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 20:53:42 +0000</pubDate>
		<dc:creator>jpiazza</dc:creator>
				<category><![CDATA[End-to-End Solutions]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[HBO]]></category>
		<category><![CDATA[Interactive Storytelling]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Slideshow]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1132</guid>
		<description><![CDATA[Behavior created the online interactive experience for HBO's series <em>True Blood</em>, by acclaimed writer, director, and executive producer Alan Ball.  The <em>True Blood</em> website is an innovative focal point, rooted in the story and characters of the series.
<br />
The site uses <em>True Blood</em>’s week-by-week storyline as the primary means of navigation. Every week, a new home page is presented, reflecting the current installment of the plot and inspiring viewers to dig deeper by watching additional videos.
<br />
Fans can access a myriad of external sites created through HBO’s extensive marketing campaign, and the devoted can visit TruBeverage.com, a fun micro-site we created to “market” a blood drink frequently referenced in the show.]]></description>
			<content:encoded><![CDATA[<script language="JavaScript" src="/wp-content/plugins/behavior-work-detail-slideshow/js/behavior-work-detail-slideshow.js" type="text/javascript"></script><p><img src='/wp-content/uploads/2009/02/hbo022_trueblood_660x485_feature.jpg' alt='hbo022_trueblood_660x485_feature' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/02/trueblood2.jpg' alt='trueblood2' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/02/trueblood3.jpg' alt='trueblood3' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/02/trueblood4.jpg' alt='trueblood4' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/02/trueblood5.jpg' alt='trueblood5' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/02/trueblood6.jpg' alt='trueblood6' title='' description=''  /><br />
<img src='/wp-content/uploads/2009/02/trueblood1.jpg' alt='trueblood1' title='' description=''  /></p>
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		<title>Behavior Bites HBO&#8217;s True Blood</title>
		<link>http://behaviordesign.com/news/behavior-bites-hbos-true-blood/</link>
		<comments>http://behaviordesign.com/news/behavior-bites-hbos-true-blood/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 20:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HBO]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://behaviordesign.com/?p=1116</guid>
		<description><![CDATA[Behavior designed and launched the promotional site www.trubeverage.com, for the synthetic blood drink called Tru Blood featured in HBO&#8217;s new series by Alan Ball, True Blood. Read More
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="color: #000000; text-decoration: none;">Behavior</span> designed and launched the promotional site <a href="http://www.trubeverage.com/" target="_blank">www.trubeverage.com</a>, for the synthetic blood drink called Tru Blood featured in HBO&#8217;s new series by Alan Ball, True Blood. <a href="http://www.dexigner.com/design_news/behavior-design-puts-the-bite-in-hbos-true-blood-marketing-campa.html" target="_blank">Read More</a></p>
]]></content:encoded>
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