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	<title>Behavior Design &#187; Imaginova</title>
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		<title>LiveScience Redesign</title>
		<link>http://behaviordesign.com/work/imaginova-livescience/</link>
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		<pubDate>Tue, 06 May 2008 16:11:09 +0000</pubDate>
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				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Imaginova]]></category>
		<category><![CDATA[Slideshow]]></category>
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		<category><![CDATA[User Experience Design]]></category>
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		<description><![CDATA[Behavior redesigned LiveScience.com, Imaginova’s popular science news and information Web site. 

Loaded with “intellectually curious” content, we sought to strengthen Livescience.com by incorporating interactive, community building features, such as: videos, blogs, and a social networking framework.  We then integrated an improved, page-level, information architecture to expose the most relevant content in a cleaner, more elegant aesthetic.  

As a result we were able to capture a larger segment of Imaginova’s target audience, improve their user-experience as well as develop stronger revenue generating opportunities.]]></description>
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