http://behaviordesign.com Wed, 02 Nov 2011 21:50:54 +0000 en hourly 1 http://behaviordesign.com/work/hbos-game-of-thrones/ http://behaviordesign.com/work/hbos-game-of-thrones/#comments Mon, 13 Jun 2011 14:10:14 +0000 admin http://behaviordesign.com/?p=1266 Game of Thrones Viewer's Guide as an online companion to the new HBO series based on the epic fantasy novels of George R.R. Martin. Running parallel with HBO’s extensive marketing efforts for the series, the goal of this cross-platform project was to orient new fans and satisfy longstanding Martin devotees with a spoiler-free experience. The Viewer’s Guide serves as the ultimate online reference to the series, allowing users to toggle between an elaborate yet easy to use interactive map and a guide to the houses. It’s a handy and entertaining tool that can be easily accessed on a desktop browser or a tablet device. The guide includes an extensive amount of exclusive content related to the characters, plotlines and locations in the series. Content is strategically tied to the relevant points of each episode and deep-links encourage fans to share their enthusiasm by giving them the ability to like and tweet every page and screen state.]]>

]]> http://behaviordesign.com/work/hbos-game-of-thrones/feed/ 0 http://behaviordesign.com/work/moma-picasso-guitars-1912-1914/ http://behaviordesign.com/work/moma-picasso-guitars-1912-1914/#comments Thu, 26 May 2011 03:42:06 +0000 admin http://behaviordesign.com/?p=1301 Picasso: Guitars 1912–1914. The show highlights a breakthrough moment in Cubism and features over 40 works detailing the artist's inspiration and techniques for collaging, drawing, painting, and constructing. Conceptually the user experience centers on Picasso's studio. The composition allows users to see various paintings, drawings and sculpture positioned next to each other for users to compare. We want visitors to get a sense of what it was like to have such a large body of work in a single environment and think about their influenced over one another. Users are invited to explore the work on multiple levels by rolling over the piece to see a magnified view revealing high-resolution details of rich colors and layered textures. We created opportunities for MoMA curators to feature audio commentary from a variety of notable contributors that was updated throughout the duration of the exhibition.]]>

]]> http://behaviordesign.com/work/moma-picasso-guitars-1912-1914/feed/ 0 http://behaviordesign.com/work/thomson-reuters-2009-annual-report/ http://behaviordesign.com/work/thomson-reuters-2009-annual-report/#comments Sun, 15 Mar 2009 13:57:06 +0000 admin http://behaviordesign.com/?p=1283 2009 Thomson Reuters Annual Report is an immersive interactive experience based on Thomson Reuters’ mantra: “Knowledge to Act.” The concept for the site experience focused on featuring narratives that integrate important world events with Thomson Reuters’ role, from its various business units, in addressing the issues. Each story ends with a video message by the CEO tying the discussed themes back to the larger company, its value as an organization, and its quantifiable performance for the year. Site visitors can browse content in both a passive and an active way— dynamically structured for different levels of interaction (both lean back and lean forward modes are supported). The site experience is visual and video centric. In addition, the human element is emphasized with the CEO intimately present throughout the experience, including providing a quick tutorial on how to use the site. The resulting experience is a nicely woven merger of company capabilities couched within Thomson Reuters relevance in today’s big events.]]>

]]> http://behaviordesign.com/work/thomson-reuters-2009-annual-report/feed/ 0 http://behaviordesign.com/work/hbos-true-blood/ http://behaviordesign.com/work/hbos-true-blood/#comments Fri, 20 Feb 2009 20:53:42 +0000 jpiazza http://behaviordesign.com/?p=1132 True Blood, by acclaimed writer, director, and executive producer Alan Ball. The True Blood website is an innovative focal point, rooted in the story and characters of the series.
The site uses True Blood’s week-by-week storyline as the primary means of navigation. Every week, a new home page is presented, reflecting the current installment of the plot and inspiring viewers to dig deeper by watching additional videos.
Fans can access a myriad of external sites created through HBO’s extensive marketing campaign, and the devoted can visit TruBeverage.com, a fun micro-site we created to “market” a blood drink frequently referenced in the show.]]>

]]> http://behaviordesign.com/work/hbos-true-blood/feed/ 0 http://behaviordesign.com/work/kids-money/ http://behaviordesign.com/work/kids-money/#comments Thu, 01 May 2008 16:17:22 +0000 admin http://megatron/?p=447

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