Viewing: Strategic Consulting

Interactive user experience design is not just about building web pages; it’s about building lasting relationships between customers and brands through powerful, useful, and usable products and services. The first step is strategy.

Intuit, a financial software company, hired Behavior to design and implement a fun and engaging Web-based application to help parents teach their five- to eight-year-old children how to earn, spend, save and share money. The ... (more)

4Kids Entertainment, a major licensee of children’s media, hired Behavior to come up with a strategic solution to improve their online presence and effectively house their various TV programs. Our solution conceptualizes a gaming ... (more)

Behavior redesigned AARP’s online publication—AARP Bulletin Today. While we leveraged the global navigation and architecture established during AARP’s Web site redesign, we wanted to incorporate the publication’s unique brand identity and mimic the print design ... (more)

Call it Publishing 2.0. The forward-thinking leaders at BusinessWeek.com wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social ... (more)

Through a series of executive-level stakeholder meetings, prioritization exercises, and successive rounds of user testing, Behavior redesigned the home page, section landing pages, and primary navigation of Businessweek.com. We presented business news readers with a diverse ... (more)