Behavior Design » Strategic Consulting

BusinessWeek Redesign

admin — Tue, 16 Jun 2009 21:16:53 +0000

The Business Exchange

jpiazza — Tue, 07 Apr 2009 19:27:47 +0000

Call it Publishing 2.0. The forward-thinking leaders at BusinessWeek.com wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social news and information initiative called the Business Exchange. Working in tight collaboration with senior members of BusinessWeek’s technology, editorial, and business staff, Behavior’s team of user experience experts developed the core interaction design and user interface of the Business Exchange’s integrated suite of powerful business tools. Through rapid prototyping and testing, Behavior worked as an integral part of BusinessWeek’s innovative product development approach. Users can read and save articles from over a thousand topics, from Cloud Computing to Green Energy, and can contribute interesting links they find elsewhere on the web. The best links in each topic automatically surface to the top, based on BX user interest and activity. “The core strategy was to allow users to leverage the power of each other,” says Behavior co-founder Christopher Fahey.

AARP Bulletin Redesign

admin — Thu, 08 May 2008 14:43:04 +0000

4Kids TV Redesign

admin — Wed, 07 May 2008 18:28:06 +0000

Quicken Kids & Money

admin — Thu, 01 May 2008 16:17:22 +0000

Strategic Consulting

admin — Fri, 01 Jan 1999 12:40:38 +0000

Interactive user experience design is not just about building web pages; it’s about building lasting relationships between customers and brands through powerful, useful, and usable products and services.

The first step is strategy. Behavior’s experienced leadership will help you:

Envision: Imagining new customer touch points and experience models and then conceiving new ways of building relationships with your audience.
Innovate: Designing new ways to engage your customers through groundbreaking concepts for the web and newer emerging platforms.
Optimize: Making your site work better for your users through improved usability, accessibility, performance, and search engine optimization.
Prioritize: Developing a strategy for all of the above, to roll out functionality and content so that you launch the right thing at the right time for your business.
Evolve: Transforming how your organization thinks about user experience design and technology through training and education.

What’s more, Behavior works as part of your team. We get buy-in from all departments, facilitate consensus building, and engage stakeholders from the boardroom to the trenches. The result is an actionable and well-defined strategy.