Behavior Design » User Experience Design

HBO’s Game of Thrones

admin — Mon, 13 Jun 2011 14:10:14 +0000

MoMA: Picasso Guitars 1912-1914

admin — Thu, 26 May 2011 03:42:06 +0000

2010 Thomson Reuters Annual Report

admin — Tue, 15 Mar 2011 18:27:38 +0000

Daily Front Row

admin — Thu, 17 Feb 2011 05:28:30 +0000

BusinessWeek Redesign

admin — Tue, 16 Jun 2009 21:16:53 +0000

Tennis.com Redesign

admin — Sun, 14 Jun 2009 19:43:07 +0000

Tennis.com, the official site of Tennis Magazine, is the leading online source for tennis news. Behavior redesigned the user experience to highlight core content features like original articles, exclusive interviews, breaking news, live scores, instruction and resources that serve the a variety of interests for the true tennis enthusiast. We created a modern look and feel that allows for the photos to shine and the text easy to read. The colors are kept to a minimum in order to drive the users eye to the images and articles. Contextually sponsored advertising is integrated into event scoreboards, polls, and player rankings. Interactive advertising modules such as a racquet finder were conceived as a way to expose users to the archive of product reviews while being able to highlight sponsored products. Behavior restructured the architecture of the pages to facilitate an ongoing dialogue through commenting and sharable video and audio. Related videos, photo galleries, player rankings and product reviews became part of the master framework across relevant pages.

The Business Exchange

jpiazza — Tue, 07 Apr 2009 19:27:47 +0000

Call it Publishing 2.0. The forward-thinking leaders at BusinessWeek.com wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social news and information initiative called the Business Exchange. Working in tight collaboration with senior members of BusinessWeek’s technology, editorial, and business staff, Behavior’s team of user experience experts developed the core interaction design and user interface of the Business Exchange’s integrated suite of powerful business tools. Through rapid prototyping and testing, Behavior worked as an integral part of BusinessWeek’s innovative product development approach. Users can read and save articles from over a thousand topics, from Cloud Computing to Green Energy, and can contribute interesting links they find elsewhere on the web. The best links in each topic automatically surface to the top, based on BX user interest and activity. “The core strategy was to allow users to leverage the power of each other,” says Behavior co-founder Christopher Fahey.

2009 Thomson Reuters Annual Report

admin — Sun, 15 Mar 2009 13:57:06 +0000

The 2009 Thomson Reuters Annual Report is an immersive interactive experience based on Thomson Reuters’ mantra: “Knowledge to Act.” The concept for the site experience focused on featuring narratives that integrate important world events with Thomson Reuters’ role, from its various business units, in addressing the issues. Each story ends with a video message by the CEO tying the discussed themes back to the larger company, its value as an organization, and its quantifiable performance for the year. Site visitors can browse content in both a passive and an active way— dynamically structured for different levels of interaction (both lean back and lean forward modes are supported). The site experience is visual and video centric. In addition, the human element is emphasized with the CEO intimately present throughout the experience, including providing a quick tutorial on how to use the site. The resulting experience is a nicely woven merger of company capabilities couched within Thomson Reuters relevance in today’s big events.

Big Picture Learning

jpiazza — Mon, 23 Feb 2009 20:45:25 +0000

Big Picture Learning is a worldwide not-for-profit network that generates and sustains innovative, personalized schools that work in tandem with local communities to pioneer education. BigPicture.org allows participating schools to share, communicate, raise funds and awareness, and locate new areas in which they can be effective. The Big Picture leadership team came to Behavior with growing pains: they were producing lots of great content and new ideas, overflowing their site's architecture. By working on cost-effective solutions for content management and effective communication, we found the right means to help Big Picture take the next steps. As part of the revitalization, we worked with Big Picture's fresh rebranding, created by legendary graphic designer Milton Glaser. Through the development of highly customized, open-source content management solutions, we created an easy-to-use WordPress system that allows for easy maintenance and sophisticated display. The Big Picture team can now fluently present exciting new projects, podcasts, and video content with aplomb. Reworking the user experience helped focus content for students and parents, educators, policy makers, and everyone interested in learning more. As a non-profit entity, Big Picture has an obvious need to target and inspire new donors to the cause. Behavior helped shape call-to-action strategies, and leveraged proven solutions like PayPal to ensure that contributions are a snap. We also developed engaging interactive modules to literally help put Big Picture on the map, and help visitors find profiles of alternative schools in their area.

National Geographic Channel Redesign

admin — Mon, 12 May 2008 15:10:21 +0000