Behavior Adds Design Bling to P. Diddy’s Citizen Change

July 20th, 2004 —

On July 20, Combs unveiled Citizen Change to the world in a lavish, star-studded press conference in New York City. Equal parts political rally and entertainment spectacle, the centerpiece of the event was a 30-by-40 foot multimedia presentation created by Behavior’s designers, animators, and technologists.

Behavior worked closely with Mr. Combs and his campaign team on crafting the details of the launch event. The goal: to make a press conference that was, like P. Diddy himself, over the top. Where a typical politician might simply hang a banner or click through a PowerPoint slide show, Combs, a showbiz and marketing innovator, knew that he had to have more.

Behavior helped structure the flow and content of the event, building a robust, animated presentation to forcefully communicate the Citizen Change concept and objectives.

On November 2, young Americans will vote in record numbers. Behavior is proud to play a part in this important effort.

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