Behavior Helps IntelliChem Put on a Great Show

December 12th, 2004 —

The two-day event is a chance for the leader in Intelligent Electronic Lab Notebooks to meet its customers and industry peers, and to demonstrate its groundbreaking products. In attendance were dozens of representatives from many major pharmaceutical firms, including Aventis, Bristol Myers-Squibb, Merck, Novartis and Pfizer — a real who’s who of today’s industry powerhouses.

As part of a larger relationship in which Behavior has been helping IntelliChem overhaul its graphic communications, we seized on the opportunity to put the newly developed corporate identity through its paces. This included a host of event signage throughout the lobby and tradeshow floor, a series of custom presentation binders and event booklets, name tags and wayfinding graphics, and a small treasure-trove of novelty items, without which no industry event is complete.

After the event, Matt Wallach, Vice President, Marketing & Product Management for IntelliChem, relayed, “We had a larger turnout than ever before, and thanks to all the materials and extra effort Behavior put into the event, many attendees rated this year’s meeting as ‘Excellent.’ We even got an incredibly strong response when we asked if they would return next year — nearly a hundred percent of them said ‘Yes’!”

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