Behavior, Kirchner and the Berlin Street

November 10th, 2008 —

Kirchner and the Berlin Street is the third major project Behavior Design has undertaken for MoMA, contributing the interactive exhibitions for both, Georges Seurat: The Drawings and Beyond the Visible, The Art of Odilon Redon. For this initiative the Behavior team, in close collaboration with MoMA, designed and executed the online companion website and interactive touch screen kiosk for the Kirchner exhibition.

From the playful typographic scale and vivid color relationships, to the juxtaposition and comparisons of form and details, we used the site to reach in and tap into the idiosyncrasies of German expressionist painter Ernst Ludwig Kirchner. The Kirchner project creatively integrates technology with art, revealing an approach that is both elegant and intelligent.

The companion site allows visitors to survey and contrast Kirchner’s work within a flexible and dynamic platform. The three primary sections are organized to articulate a chronological context from which to consider, not just the paintings, but how they evolved within the brazen mind of Kirchner from ideas, perceptions, and sketches into masterpieces.

Much like MoMA’s on-site exhibition, Street Scenes offers a means of comparing the paintings with related works, allowing visitors to choose what to survey side-by-side. The feature’s goal is to engage visitors in a kind of dialogue with Kirchner; the on-site kiosk also adheres to this objective.

MoMA exhibition goers will get an even closer look at Kirchner’s work by means of the touch screen kiosk. We created an interactive platform for Kirchner’s sketchbooks and present them within a digital page-turning feature, opening – page by page – an otherwise inaccessible treasure.

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