Behavior Nominated for a Webby for John Adams and Awarded an Honorary Webby for the Business Exchange!

April 24th, 2009 —

Behavior announced today that it has been nominated for Best Televisions Web Site for HBO’s John Adams in the 13th Annual Webby Awards. In addition, we were also awarded an Honorary Webby for our work with the BusinessWeek Business Exchange.

Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

John Adams is the online component to HBO’s epic 7-part miniseries event. Based on David McCullough’s Pulitzer Prize-winning biography of the same name, John Adams explores American history through one of its greatest founding fathers.

Behavior created an immersive interactive experience layered with rich content, including behind-the-scenes features with the film’s creators, exclusive interviews with Paul Giamatti who plays John Adams, David McCullough, author, and Tom Hooper, the film’s director, among others. [Read the full case study.]

“Nominees like John Adams are setting the standard for innovation and creativity on the Internet,” said David-Michel Davies, executive director of the Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year.”

As a nominee, John Adams is also eligible to win a Webby People’s Voice Award, which is voted online by the global Web community. From now until April 30th, John Adams fans can cast their votes in The Webby People’s Voice Awards at http://pv.webbyawards.com.

Winners will be announced on May 5th, 2009 and honored at a star-studded ceremony in New York City on June 8th hosted by Seth Meyers. Winners will be able to share one of the Webby’s famous five-word speeches with the world. Past Webby Award winners – and their speeches – include Al Gore (“Please don’t recount this vote.”), Beastie Boys (“Can anyone fix my computer?”), and Stephen Colbert (“Me. Me. Me. Me. Me.”).

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA’s Chief Bob Greenberg, “Simpson’s” creator Matt Groening, Arianna Huffington, and Harvey Weinstein.

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