CCH Wall Street Compliance EYE Launched

April 26th, 2004 —

Behavior’s design expertise was brought to the Compliance EYE project in both the product development and the sales & marketing phases.

First, we helped develop and improve the product’s user interface to make it both easier to use and a tighter fit with the overall CCH Wall Street family brand.

Second, Behavior developed a multi-platform suite of sales tools for the product’s initial launch, including a marketing web site, a printed product sales brochure, and a rich-media animated Flash demo.

“CCH Wall Street is excited about the direction Compliance EYE will take us as we establish ourselves as the leader in securities compliance solutions,” says CCH Wall Street Portfolio Project Manager Michael Jurick. “Our friends at Behavior really came through, and the Flash demo was a big hit with the sales team. They’ve been great to work with.”

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