Health Market Science Gets Rebranded

May 5th, 2005 —

The data technology behind Health Market Science allows thousands of pharmaceutical and biotechnology professionals to access the information they need to achieve success in business. But as a leader in the healthcare and data technology space, the company had an identity issue. They called on Behavior to develop a branding and marketing system that would make the firm stand out from the competition.

Behavior created a branding identity reflecting the efficiency, dynamic, and progressive nature of Health Market Science. The modular, cubic logo formed with outward extending arrows invokes a sense of forward thinking.

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