Strategic Consulting:
Not just how to get there, but where to go.

Interactive user experience design is not just about building web pages; it’s about building lasting relationships between customers and brands through powerful, useful, and usable products and services.


The first step is strategy. Behavior’s experienced leadership will help you:

  • Envision: Imagining new customer touch points and experience models and then conceiving new ways of building relationships with your audience.
  • Innovate: Designing new ways to engage your customers through groundbreaking concepts for the web and newer emerging platforms.
  • Optimize: Making your site work better for your users through improved usability, accessibility, performance, and search engine optimization.
  • Prioritize: Developing a strategy for all of the above, to roll out functionality and content so that you launch the right thing at the right time for your business.
  • Evolve: Transforming how your organization thinks about user experience design and technology through training and education.

What’s more, Behavior works as part of your team. We get buy-in from all departments, facilitate consensus building, and engage stakeholders from the boardroom to the trenches. The result is an actionable and well-defined strategy.

Related Projects

BusinessWeek Redesign

Through a series of executive-level stakeholder meetings, prioritization exercises, and successive rounds of user testing, Behavior redesigned the home page, section landing pages, and primary navigation of Businessweek.com. We presented business news readers with a diverse ... (more)

The Business Exchange

Call it Publishing 2.0. The forward-thinking leaders at BusinessWeek.com wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social ... (more)

AARP Bulletin Redesign

Behavior redesigned AARP’s online publication—AARP Bulletin Today. While we leveraged the global navigation and architecture established during AARP’s Web site redesign, we wanted to incorporate the publication’s unique brand identity and mimic the print design ... (more)

4Kids TV Redesign

4Kids Entertainment, a major licensee of children’s media, hired Behavior to come up with a strategic solution to improve their online presence and effectively house their various TV programs. Our solution conceptualizes a gaming ... (more)

Quicken Kids & Money

Intuit, a financial software company, hired Behavior to design and implement a fun and engaging Web-based application to help parents teach their five- to eight-year-old children how to earn, spend, save and share money. The ... (more)