User Experience Design:
The user is number one.

Our multidisciplinary team of passionate user experience designers is Behavior’s heart and soul. No matter the project or client, our designers and technologists are committed to building elegant, compelling, and reliable user experiences. Our team includes specialists in all aspects of the user experience, including interaction design, visual identity, brand development, usability, analytics, motion graphics, and rich interface technologies.

  • Visual Design
  • Branding and Identity
  • Information Architecture
  • Interaction Design
  • Competitive Analysis and Research
  • Expert Usability Audits
  • Usability Testing
  • User Research and Personas
  • Mental Models and User Scenarios
  • Functional Specifications

  • Rich Internet Applications
  • Social Media Design
  • Branded Experiences
  • Online Promotion and Marketing
  • Prototypes and Concepts
  • E-Commerce and Online Retailing
  • Intranets
  • Logo and Identity Design
  • Content Management Systems
  • Portals
  • Advertising and Campaign Design
  • Product Demos

Related Projects

The Royce Funds Website Redesign

Behavior redesigned and rebuilt the new Royce Funds website. Royce & Associates, LLC, investment adviser to The Royce Funds, is one of the industry's most experienced and respected investment managers. Royce has been managing small-cap ... (more)

The Cooper Union Website Redesign

Behavior designed and built a completely new website for The Cooper Union for the Advancement of Science and Art, vastly improving their ability to showcase the school’s remarkable students and faculty, their works and projects, ... (more)

New Victory Theater Website Redesign

The New Victory Theater is a New York City's first and only full-time performing arts theater for kids, their families and classmates. Behavior helped the organization to re-envision their digital presence, tell compelling stories about ... (more)

HBO’s <em>Game of Thrones</em>

Behavior worked with HBO to create the Game of Thrones Viewer's Guide as an online companion to the new HBO series based on the epic fantasy novels of George R.R. Martin. Running parallel with HBO’s ... (more)

MoMA: <em>Picasso Guitars 1912-1914</em>

Behavior reunited with the Museum of Modern Art to design a multiplatform companion website for the exhibition Picasso: Guitars 1912–1914. The show highlights a breakthrough moment in Cubism and features over 40 works detailing the ... (more)

2010 Thomson Reuters Annual Report

Behavior and Thomson Reuters teamed up again for the Thomson Reuters 2010 Annual Report. This time, the pioneering organization wanted to complete the transition towards a completely digital and interactive publication; one designed to work ... (more)

Daily Front Row

When you want the hottest trends for next season, or the latest in fashion news and gossip, follow those in-the-know that flock to Daily Front Row. When the avant-guardians of Fashion Week Daily wanted an ... (more)

BusinessWeek Redesign

Through a series of executive-level stakeholder meetings, prioritization exercises, and successive rounds of user testing, Behavior redesigned the home page, section landing pages, and primary navigation of We presented business news readers with a diverse ... (more) Redesign, the official site of Tennis Magazine, is the leading online source for tennis news. Behavior redesigned the user experience to highlight core content features like original articles, exclusive interviews, breaking news, live scores, instruction ... (more)

The Business Exchange

Call it Publishing 2.0. The forward-thinking leaders at wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social ... (more)