User Experience Design:
The user is number one.
Our multidisciplinary team of passionate user experience designers is Behavior’s heart and soul. No matter the project or client, our designers and technologists are committed to building elegant, compelling, and reliable user experiences. Our team includes specialists in all aspects of the user experience, including interaction design, visual identity, brand development, usability, analytics, motion graphics, and rich interface technologies.
Methods:
- Visual Design
- Branding and Identity
- Information Architecture
- Interaction Design
- Competitive Analysis and Research
- Expert Usability Audits
- Usability Testing
- User Research and Personas
- Mental Models and User Scenarios
- Functional Specifications
Solutions:
- Rich Internet Applications
- Social Media Design
- Branded Experiences
- Online Promotion and Marketing
- Prototypes and Concepts
- E-Commerce and Online Retailing
- Intranets
- Logo and Identity Design
- Content Management Systems
- Portals
- Advertising and Campaign Design
- Product Demos
Behavior worked with HBO to create the Game of Thrones Viewer's Guide as an online companion to the new HBO series based on the epic fantasy novels of George R.R. Martin. Running parallel with HBO’s ... (more)
Behavior reunited with the Museum of Modern Art to design a multiplatform companion website for the exhibition Picasso: Guitars 1912–1914. The show highlights a breakthrough moment in Cubism and features over 40 works detailing the ... (more)
Behavior and Thomson Reuters teamed up again for the Thomson Reuters 2010 Annual Report. This time, the pioneering organization wanted to complete the transition towards a completely digital and interactive publication; one designed to work ... (more)
When you want the hottest trends for next season, or the latest in fashion news and gossip, follow those in-the-know that flock to Daily Front Row. When the avant-guardians of Fashion Week Daily wanted an ... (more)
Through a series of executive-level stakeholder meetings, prioritization exercises, and successive rounds of user testing, Behavior redesigned the home page, section landing pages, and primary navigation of Businessweek.com. We presented business news readers with a diverse ... (more)
Tennis.com, the official site of Tennis Magazine, is the leading online source for tennis news. Behavior redesigned the user experience to highlight core content features like original articles, exclusive interviews, breaking news, live scores, instruction ... (more)
Call it Publishing 2.0. The forward-thinking leaders at BusinessWeek.com wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social ... (more)
The 2009 Thomson Reuters Annual Report is an immersive interactive experience based on Thomson Reuters’ mantra: “Knowledge to Act.” The concept for the site experience focused on featuring narratives that integrate important world events with ... (more)
Big Picture Learning is a worldwide not-for-profit network that generates and sustains innovative, personalized schools that work in tandem with local communities to pioneer education. BigPicture.org allows participating schools to share, communicate, raise funds and ... (more)
Behavior was retained by National Geographic Channel (NGC), a popular television channel featuring non-fiction programming, to redesign and reimagine an online companion for their highly-acclaimed original shows. Behavior drove the project with two core objectives: ... (more)