- AARP Bulletin Redesign
- Client: AARP
- Industry: Non-Profit/Cultural Institutions, Publishing
- Services: Strategic Consulting, Technology, User Experience Design
Behavior redesigned AARP’s online publication—AARP Bulletin Today.
While we leveraged the global navigation and architecture established during AARP’s Web site redesign, we wanted to incorporate the publication’s unique brand identity and mimic the print design aesthetic by including its original typography, editorials, cartoons, and other fundamental features existent in the publications design. This strategy provided readers with a seamless transition from print-to-web with the added value of Web 2.0 elements.
AARP Bulletin Today successfully launched as a fully-loaded, user-centered online community publication.
Visit The Site: www.aarp.org/bulletin
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