The Nifty Fifty Club

AARP, one of the nation’s largest and most influential membership organizations, approached Behavior to redesign a market-leading online presence for their existing and future members.

We created an online destination that personifies the diversified needs of its multi-generational audience and appeals to a variety of tastes, ages, and Web abilities. To enhance the usability of AARP’s impressive subject matter we reorganized and restructured the various pathways through which searched-for-information is retrieved, simplifying and greatly improving content accessibility.

One of the main attractions is the site’s social media and networking elements. Behavior used cutting-edge community building features providing members with the tools and opportunity to build their individual AARP online identity.