HBO’s “The Addiction Project”

The Addiction Project is an HBO original documentary series focusing on sharing the advancements of drug and alcohol addiction and its treatment as a brain disease. Behavior created the online component to The Addiction Project, produced by HBO in partnership with the Robert Wood Johnson Foundation, the National Institute on Drug Abuse (NIDA) and the National Institute on Alcohol Abuse and Alcoholism (NIAAA), and winner of the prestigious Governors Award by The Academy of Television Arts & Sciences for its multi-platform campaign, which includes the film’s web site.

The site allows visitors to explore the breadth and depth of the information from multiple entry points and modes of interaction. Two distinct navigation schemes were created, one to support a hierarchical view of content through a standard navigation and another provides a more “guided” approach to finding your way through site topics.