The AIGA (American Institute of Graphic Arts) Design Forum is a community space for featured articles by AIGA staff to be spotlighted and discussed by AIGA members. Behavior was hired to reinvent the look and feel of the forum, and we also designed an interactive calendar featuring AIGA events, exhibitions, design competitions, and student groups.
The end result was an increase in traffic, a more appreciative user community, and better quality content throughout the forum—not to mention accolades from a graphic design community that never hides its criticism.