HBO's The Alzheimer's Project



HBO and Behavior team up to produce the web presence for their new documentary series, The Alzheimer’s Project. The series is a partnership between HBO, the National Institute on Aging of the National Institutes of Health in association with the Alzheimer’s Association, Fidelity Charitable Gift Fund, and Geoffrey Beene Gives Back Alzheimer’s Initiative. The emotional documentary series is aimed to educate the public about the second most feared disease in the United States, Alzheimer’s Disease.

HBO and Behavior closely collaborated to design an interactive experience that offers a holistic view of the disease and the science of hope. The main films act as a gateway to a library of supplementary and glossary films that give specific insight into the core topics surrounding the disease. Users are encouraged to explore the content and are contextually linked to relevant and important resources and organizations.

Behavior is proud to collaborate with HBO and their partners on this important and touching project.