- LiveScience Redesign
- Client: Imaginova
- Industry: Entertainment
- Services: Technology, User Experience Design
Behavior redesigned LiveScience.com, Imaginova’s popular science news and information Web site.
Loaded with “intellectually curious” content, we sought to strengthen Livescience.com by incorporating interactive, community building features, such as: videos, blogs, and a social networking framework. We then integrated an improved, page-level, information architecture to expose the most relevant content in a cleaner, more elegant aesthetic.
As a result we were able to capture a larger segment of Imaginova’s target audience, improve their user-experience as well as develop stronger revenue generating opportunities.
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