Kids & Money Save Big On The Web

Intuit, a financial software company, hired Behavior to design and implement a fun and engaging Web-based application to help parents teach their five- to eight-year-old children how to earn, spend, save and share money.

The backbone of the site is an expert-led activities center called “Milestones” where parents and their children can work together to achieve financial goals. Another key component is the community area where members can create discussion topics, exchange information, and use audio clips to share success stories.

As an end-to-end solution, the site was designed using highly flexible modules, a quick-response calendar, and an online expert-and-member conference function. The robust content management system allows Intuit administrators to easily create and edit all of site’s content.