Moli.com Beta

Moli is an interactive global community that facilitates user-generated content across multiple relationships. The web site is designed for the post-MySpace 35+ audience, providing a unique combination of lifestyle tools and rich content for organizing and operating member’s lives.

Behavior’s creative approach was to bring a sense of empowerment to the user. The content modules were designed within a flexible structure, working in multiple configurations and languages depending on the user’s preference. The design and architecture of the tools are designed to be streamlined, making it simple to upload that photo from your friend’s party to your Friends Page that your colleagues on your Work Page don’t really need to see.

Custom iconography and color coding allows the user to easily identify tools apart from one another on the page and accommodates the needs of Moli’s broad audience base. Behavior also developed a series of skins and associated themes for members to customize their experience and make the site their own.