- Sirius Satellite Radio
- Client: SIRIUS Satellite Radio
- Industry: Entertainment
- Services: Interactive Storytelling
Behavior was retained by SIRIUS to design and develop 3 micro sites for OEM partner DaimlerChrysler AG. The purpose of the sites is to engage users with the SIRIUS brand and for new car owners to activate SIRIUS Satellite Radio.
Behavior’s creative approach included a co-branded solution that could be customized to meet each OEM partner’s unique brand, relevant target audience, and communications. The three micro sites used a shared layout/architecture, were hosted by SIRIUS, and linked directly from the jeep.com, chrysler.com and dodge.com sites.
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