The Business Exchange

Call it Publishing 2.0. The forward-thinking leaders at BusinessWeek.com wanted to augment their award-winning editorial content with the collective wisdom and specialized interests of their diverse reader community. The solution is a groundbreaking topic-based social news and information initiative called the Business Exchange.

Working in tight collaboration with senior members of BusinessWeek’s technology, editorial, and business staff, Behavior’s team of user experience experts developed the core interaction design and user interface of the Business Exchange’s integrated suite of powerful business tools. Through rapid prototyping and testing, Behavior worked as an integral part of BusinessWeek’s innovative product development approach.

Users can read and save articles from over a thousand topics, from Cloud Computing to Green Energy, and can contribute interesting links they find elsewhere on the web. The best links in each topic automatically surface to the top, based on BX user interest and activity. “The core strategy was to allow users to leverage the power of each other,” says Behavior co-founder Christopher Fahey.