Behavior and Thomson Reuters teamed up again for the Thomson Reuters 2010 Annual Report. This time, the pioneering organization wanted to complete the transition towards a completely digital and interactive publication; one designed to work seamlessly on both desktop and tablet platforms. The resulting experience is a direct narrative from the desk of the CEO, structured and based entirely around the shareholder letter. Each of the succinct concepts in the address invites a deeper lateral exploration, and showcases the many facets of the organization and its various businesses; all from a single page. Highlights include the launch of new products – including a video-broadcasting platform that enables creation and distribution of proprietary content – a slideshow review of the year in evocative photography, extensive financial performance details, an interactive map illustrating globalization and growth initiatives, and a bounty of video content demonstrating Thomson Reuters’ ambitions and altruistic efforts.