Unilever: Country Crock

With the release of a new Side Dishes product line and similar launches to follow, Country Crock turned to Behavior to help shape their strategy for the web, and possibly beyond.

We create a unified presence, rather than separate sites, for all parts of the brand. Create and empower promotions and campaigns across all media, to ultimately drive traffic to one site. Then, leverage this as a robust resource and lifestyle destination for its loyal consumers, keeping them interested and engaged.

Through the use of interactive flash modules, fun content, and custom photography, the new countrycrock.com and its supporting elements allow consumers of all types to learn and immerse themselves in the brand.